Video content is becoming increasingly mobile, personalized and social, Motorola chief executive officer Ed Zander told the crowd in a Wednesday morning keynote presentation at NXTComm.

Pointing out that five of the top Web brands in the U.S. offer user-generated content, Zander said, “In the future, you’re a TV station, you’re a radio station, you’re a distributor of content.”

As content becomes more user-generated, it also becomes more spontaneous, he said, a trend illustrated by a feature on the RAZR 2 phone Motorola is shipping this summer called “See what I see,” which enables real-time video transmission in the middle of a voice call. “Imagine talking to your friend, you see something, you point your phone at it and shoot video of it, and share it with him, all while you continue your conversation,” Zander said. “It’s a new concept in video conferencing.”

And whereas video traditionally flowed from broadcasters to subscribers, video will circulate increasingly among members of social networks. “More and more, you and your community will interact with these [video-enabled] devices as opposed to always being broadcast to,” he said.