» Thomson eyes U.S. IPTV market
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Thomson eyes U.S. IPTV market
By Carol Wilson

Jun 20, 2007 2:48 PM

After establishing itself as a major player in Europe and elsewhere, Thomson is preparing to move more aggressively in the U.S., looking to snag both Tier 2 and Tier 3 players and also, potentially, a major operator growing dissatisfied with a current provider.

“We don’t want to go against what Microsoft has done,” said Benoit Joly, marketing director for Thomson Network Intelligence Solutions. “Our main target is Tier 2 companies who want a long-term roadmap with a company that has experience and is going to be around for a long time. But if there is a reasonable opportunity against Microsoft, we’ll take it.”

Thomson already has won one European customer, PTLuxembourg, that initially launched with Microsoft, “but couldn’t make it work in a profitable way,” Joly said.

The company announced in April that Multimedia Research Group had named its SmartVision platform as the leading IPTV global platform in terms of subscribed users. Much of that success has been with Tier 1 players in Europe, including Orange in France. In the U.S., Thomson is a supplier to Falcon Communications and its end-to-end service for rural telcos.

Thomson differentiates itself with an end-to-end solution that includes everything from IPTV headend gear, its SmartVision video service platform, its Cirpack voice-over-IP softswitches, plus advanced gateways and set-top boxes.

“If someone is looking for the total solution that will really scale, we will play,” Joly said. “We’ve been doing this for three years.”

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